Welcome to SanfordDickert.com

Cutting-Edge Technologist. Product Strategy Evangelist. Social Media Marketeer. Democratic Consultant. Systems Engineering and (former) Dance Instructor.

An NYU MBA student gave my thirty-second pitch as "online product and customer engagement strategist applying engineering design principles and a strong network of experts to solve challenging market problems that need an innovative implementation."

Quite a mouthful. A simpler way of positioning it is calling myself a "general contractor for digital product efforts". For most people, when you go to build a house, you hire a GC to find you the best architect, plumber, et cetera because he/she knows the work and has done it themselves.

What is it you do?

I am either managing teams developing solutions for sales and marketing efforts in social media, designing engagement strategies for online/virtual advocacy or focusing on improving companies presence in the digital realm through improvement of site design, technical features and business processes for online retail sales.

I bring a diverse set of experiences and extensive network to all of my clients and help companies (and a few political campaigns) find and implement best-of-breed solutions, improve their business/operational processes and provide measurable returns in terms of customers/supporters and revenue.

I have worked in telecoms (IP and VoIP), mobile services, web applications, software development, social media marketing and production, online community management, infrastructure consulting, and various roles in Democratic politics including campaign manager and online strategy.

But the overarching, underlying principle is always solving the fundamental business problem and delivering a cost-effective solution successfully.

What can I do to help you?

Recent Efforts

Rawlings Atlantic - strategy and tactical consulting group where I provide services to clients worldwide. Projects include Improv.com managing an RFP process for their new website, Knock Knock managing their online revenue efforts, and Financial Summit Ventures providing business and technical strategy and advice for startups for investment.

Contagious Conversations - consulting venture providing social media marketing strategy, tactics and technical delivery. Projects include Greg Warren, tripSync, SuperNova 2008, HealthPointPA, and Goodnight Burbank.

Coworking - working with Tony Bacigalupo on running coworking spaces in New York City. Our first, cooperBricolage has migrated to a new space called New Work City, which is located at the edge of TriBeca and the West Village.

New York Tech Evangelist - supporting the New York Technology and Entrepreneurship community through involvement in the New York Tech Meetup (and the Community Committee) as well as member of the Coalition of Space Providers (COSP) working with the NYC Economic Development Corporation.

Red Hen Spectra - development of collaborative curation platform for managing a diverse set of data provided by a scientific community. Using Web 2.0 concepts and a healthy dollop of lessons from Wikipedia, the RHS Project focuses on building a database of chemical "fingerprints" which will identify the chemical makeup of compounds through hand held spectrometers. A potential idea for the use of this database can be found here or a recent "Artifacts from the Future" in WIRED Magazine.